Absolut Vodka: True Colors of Slovakia

March 01, 2019Filed under Integrated, Online and Alcoholic Drinks
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ABSOLUT was about to make it’s first big campaign in Slovakia. Based on Absolut’s worldwide brand heritage of bringing different people together to share good times, it launched a largely controversial campaign that digged deep into Slovak culture. Featuring a black female singer along with a well known folklore song verse “Slovak mothers great daughters you have” it bursted the advertising bubble immediately, becoming the number one topic in the society for weeks.

Advertising Agency:TRIAD Advertising, Bratislava, Slovakia
Chief Creative & Strategy Director:Martin Woska
Creative Director: Martin Woska,  Vlado Kurek
Strategy:Alan Holub,  Ján Papač
Copywriter:Vlado Kurek,  Matúš Hliboký
Account Manager:Silvia Klimková, Zuzana Tvarošková
Art Director:Csilla Polak, Adam Majko
Social Media Manager:Katarína Šebová, Alan Holub
Developer:Ján Timoranský, Roman Janajev
Film Production:Peter Hledík
Film Direction:Pepe Ehrenberger
Photographer:Matúš Bence
Produkcia:Viliam Jánošík, Katarína Chudá 
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