Tradus.com is an online marketplace for heavy machinery which recently launched in Germany, The Netherlands, Romania and Poland. For their first campaign we needed an eye-catching idea with lasting impact, one that shows what they do, at first sight. So, we transformed the iconic search bar into the same vehicles Tradus sells on their platform.
Chief Creative Officers:Wolfgang Schneider
Creative Managing Director:Tim Wettstein
Creative Directors:Nuno Melo Cristino, Sebastian Steller
Art Director:Hugo Suissas
Final Artwork:Farhad Abasov