Background: South India is known for being warm and humid throughout the year. Ceiling fans in almost every home run 24/7, 365 days thanks to the temperature. This also means that they consume a considerable amount of electricity. Superfan wanted consumers to realize that there is no need to compromise on comfort by saving on electricity. With its line of energy-efficient fans, consumers could save up to 500 rupees more on their electricity bill compared to any other fan. On the other hand, owning an energy-efficient product means you’re also doing your bit to save the planet. It’s a win-win, for both consumer and environment. Idea: The concept is inspired by nature. Birds, dragonflies, and butterflies are anatomically structured in a way that they can fly without much effort throughout their life-span. Flight is at the core of their survival. Similarly, Superfan as a brand wields a range of products that echo effortlessness and efficiency. With a far more modern structure and technical capabilities, they fly all day and night, throughout the year keeping the people of South India comfortable in their homes. This, while also saving energy and electricity. They are ‘shaped to fly’.
Senior Vice President:Sriram Sunder
Creative Directors:Ajit Devadason, Sendil Kumar
Art Directors:Vinay Saya, Ajit Devadason
Copywriters:Sendil Kumar, Ajay S Kurpad