#rainbowcup: The Rainbow Cup

February 20, 2019Filed under Online and Other

The World Cup 2018, an event that should celebrate diversity and equality, took place in Russia, one of the most homophobic countries in the world that has laws promoting violence against the LGBTQ community. So that everyone could raise their flags with safety and pride, Mirum Brazil created #rainbowcup. To participate the user had just to take a photo or video of the fans, replacing the national flags for the rainbow flag emoji and post using the #rainbowcup. The LGBT public and advocates participated in Russia and the movement eventually moved out of the host nation into a global protest. Thousands of people in 93 countries participated, generating more than 144 million impressions and leaving a message for the World Cup 2022: Qatar, wait for us.

Advertising Agency:Mirum, São Paulo, Brazil
Creative Director:Filipe Matiazi
Art Director:Guilherme Rubini
Copywriter:André Prestes
Account Supervisor:Larissa Eshima
Production Company:Bogota, Canja Audio Culture
Sound Design:Pedro Souza, Guilherme Moreno
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