Pelikan Textmarker: Relative

February 14, 2019Filed under Outdoor, Print and Office Equipment
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What’s considered important to someone depends on many things. That’s what Pelikan Highlighters wanted to point out in this print campaign, using the marker stroke in a fresh new way to demonstrate and compare the level of importance something can have depending on the situation.

Advertising Agency:Athos, Santa Cruz, Bolivia
Creative General Director:Ferju Cuevas
Creative Director:Matías Galarza
Art Director:Diana Ramírez
Copywriter:Matías Galarza
Illustrator:Masai Art Company
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