MSD: The Art of Besting Cancer

February 06, 2019Filed under Outdoor, Design, Health, Beauty, Pharmaceutical and Pharmaceutical

Treating cancer, oncologists often deal with professional loneliness, loss and grief - but their POV is seldom noticed. In order to empower the medical caregivers - pharmaceutical company MSD Israel turned their work into art. Literally. The Art of Besting Cancer is the first art exhibition made of authentic clinical materials, that were twisted into 4 exhibits, each represents a step in the journey of cancer treatment. This way, MSD highlighted the oncologists as true artists - who save lives, creatively.

Advertising Agency:Hooligans, Tel Aviv, Israel
Oncology Business Unit Director:Iris Aharoni
MSD Israel:Iris Aharoni, Lahan Shlomovitz, Boaz Ben Porat, Nataly Hason, Inbal Chen
Marketing & Digital Manager:Lahan Shlomovitz
Oncology Brand & Sales Managers:Boaz Ben Porat, Nataly Hason
Communications Manager:Inbal Chen
Chief Creative Director:Sahar Lewenstein
Chief Art Director:Miriam Moshinsky
Project Manager:Sapir Dagan
Creative Director:Tal Manor
Art Director:Yanay Halevy
Creative Team:Lior Bergman, Ori Agmon
Design:Vova Belenkii
Production:Oproduction - Osnat Aharon, Moshe Shtivy, Shelley Katz
Director:Or Kaplan
Cinematographer:Or Kaplan
Editor & Post production:Yam Tal
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