McDonald’s: McDonald’s Bacon Amber and Mike

February 07, 2019Filed under Film and Food

IW Group launched McDonald’s Bacon event with a groundbreaking spot that utilized Asian American Influencers as the stars, the director and the content producers—a first for a McDonald’s broadcast commercial. This quirky spot captures an authentic voice for the brand, the target and the influencers (Amber Liu, Mike Bow, Wesley Chan and Wong Fu Productions). Unique content was also created for Amber and Mike’s respective YouTube channels.

Advertising Agency:IW Group, USA
Lead Creative Director:Heather Hannasch
Creative Director:Colin Costello
Associate Creative Director:Amanda Kuchman
Group Client Director:Flora Zhao
Project Business Manager:Melissa Ross
Operations Coordinator:Sage Vargas
Production:Wong Fu Productions
Director:Wesley Chan
Executive Producer:Phillip Wang
Producer:Benson Quach
DoP:Christopher Yang
Executive Producers:Daniel Matthews, Kirby Lee, International Secret Agencys
Editorial:Arcade Edit
Post Production:Framestore, Chicago)
Sound Design:Shindig Music
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