Krungthai Bank: Young Man and The Seal

February 13, 2019Filed under Film and Banking, Financial Services

‘Young Man & The Seal’ campaign is a financial education campaign for Thais, which intends to create awareness of bad financial habits and triggers people to be fully conscious before buying and spending responsibly. This campaign elaborates Thai’s insights of bad buying behaviors, portrays it to audience and provokes their thought to think about themselves. It is successful to create a 100% positive social conversation and reflect how well the target understands the key message that we want to communicate; to be fully conscious and think before buying.

Advertising Agency:CJ WORX, Bangkok, Thailand
Chief Creative Officer:Saharath Sawadatikom
Executive Creative Director:Saharath Sawadatikom
Art Director:Saharath Sawadatikom
Associate Creative Directors:Chalotorn Nuanthong, Vuttichai Chongsanguan
Art Directors:Chalotorn Nuanthong, Nida Techakitteranun
Copywriters:Vuttichai Chongsanguan, Nawaporn Suetrong
Project Manager:Autcharawan Laohachataroop
General Manager:Chawana Keeratiyutamonkul
Account Director:Nakharin Uthaichalanon
Account Executive:Monsinee Nareephot
Production House:The Film Factory
Director:Taya Soonthonvipat
Assistant Directors:Wityawat Lakam, Pohvisa Singha
Executive Producer:Rewat Vorarat
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