Jekyll & Hyde: Too many ads!

February 20, 2019Filed under Print and Agency Self-Promo
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About 10,000 advertisements surround a person every day. Only 7 of them remain in our memory.
Don’t let your advertising pass by

Every minute a person is attacked by 10 times more advertising than s/he is able to notice.
Don’t let your advertising pass by.

In the 1970s, people saw and heard about 500 advertisements every day. In 2005, this number increased to 5 thousand. And even then it seemed to people that this was overkill. But according to Forbes statistics for 2017, we are daily attacked now by more than 10,000 ads, and there appear more of them every day. Advertising messages drown in each other's information flow, so more than 90% of them are unnoticed. This is the problem we wanted to demonstrate to advertisers. As well the fact of how important it is today to do something non-standard, noticeable and high quality.

Advertising Agency:Jekyll & Hyde, Saint Petersburg, Russia
Creative Director:Artiom Gelvez Kostenko, Mikhail Rakov
Art Director:Artiom Gelvez Kostenko
Copywriter:Mikhail Rakov
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