Frimesa: Real Yogurt

February 04, 2019Filed under Print and Food
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The combined weight of all ants in the world equals the total weight of the human population.
This is more real than some yogurts out there.

On Saturn and Jupiter it rains diamonds.
This is more real than some yogurts out there.

The heart of a blue whale is so big that a human can swim in its arteries.
This is more real than some yogurts out there.

Frimesa yogurts are made 100% with real milk, unlike many of its competitors. In this campaign, we emphasize this differential.

Advertising Agency:OpusMúltipla, Curitiba, Brazil
Creative Directors:Renato Cavalher, Alexandre Catarino
Art Director:Luis Bacellar
Illustrator:Luis Bacellar
Copywriter:Alexandre Catarino
Account Director:Dino Camargo
Account Supervisors:Maria Victória Almeida, Tainan Almeida
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