Every new year’ss eve, we make wishes. This year, FRANZ&RENÉ had a crazy one. That everyone walks together, not over each other in 2019.
To help the world to do so, the agency produced mismatching socks, forcing symbolically public enemies to walk together.
We sent these socks to our partners, but also to our competitors and to the 4 "heroes” that made this campaign together.
Let’s walk together, not over each other.
Creative Director:Yoann Cosson
Art Director:Gianluca Terzini, Gaëlle Valentini