Danone: 100 years

February 07, 2019Filed under Outdoor, Print and Food

Danone decorates the streets of Paris with beautiful guerilla posters to celebrate a century of yoghurt.

The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints. 

Advertising Agency:BETC, Paris, France
Client Management:David Chazet, Jordi Guitart, Anne-Laure Gautier-Falret, Lorry Toulet
Agency Management:Dominique Verot, Anne-Laure Brunner, Mirella Ghil, Adèle Hrabina
Executive Creative Director:Antoinette Beatson
Art Director:Julien Schmitt
Assistant Art Director:Naiqin Ye
Copywriter:Alexander Choat
Strategic Planner:Alexandre Ben-Soussan
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