Copenhagen based ad agency '& Co' and 'The Danish Road Safety Council’ is currently running a campaign that puts attention to drunk driving in a different way. The bus is currently driving around the streets of Copenhagen, and the timing is carefully planned. In December the typical Danish Christmas Parties take place, which means a lot of drunk people in the streets. If the party goers take the bus and leave the car keys at home it could save lives.
Take the bus, if you’ve been drinking.
Creative Directors:Thomas Hoffmann, Robert Cerkez
Concept:Mikkel Møller, Ulrik Søby
Final Artist:Anders Martin Jensen
Client Managers:Morten Fabricius, Thomas Christenson
Project Manager:Anders Antvorskov
Media Supplier:Out of Home Media Aps