McDonald's: Spelling

January 31, 2019Filed under Outdoor and Food

McDonald's (or Macca's as it's fondly known Down Under) is celebrating Australia's iconic colloquialism by changing the spelling of their menu items to match the country's unique use of the English language. Across the nation, the posters created by DDB Sydney pay tribute to the Aussie take on classic Macca's menu items, inviting people to celebrate with a Bakeneg Mugmufn, Lar Tay or a Filadafsh.

Advertising Agency:DDB, Sydney, Australia
Chief Creative Officer:Ben Welsh
Executive Creative Director:Tara Ford
Art Director:Noah Regan
Copywriter:Noah Regan, Matt Chandler
Head Of Art:Noah Regan
Managing Director:Priya Patel
Senior Print Producer:John Wood
Finishing Artist:Jose Rodrigues
Group Business Director:Lisa Hauptmann
Senior Business Manager:Catherine Cumming, Andrew Inman
Cmo:Jenni Dill
Director Of Marketing:Jo Feeney
Group Brand Manager:Amanda Nakad
Brand Manager:Nichole Tsiros
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