Jagran: Lungs, Tree

January 04, 2019Filed under Print and Media, Publications

Leading Indian Media Group JAGRAN, issued posters on the occasion of Indian Festival Diwali. Asking people to celebrate a smoke free Diwali, as Diwali is a great Indian festival and the use of firecrackers is part of the celebration. Because it creates pollution, noise pollution and aggravates diseases like Asthma, Bronchitis, sinusitis and many more. In the Creative we have shown the Tree with smoke. And Lungs Trachea are replaced with a series of crackers tied together.

Smoke from firecrackers causes and aggravates Pollution, Noise pollution, Bronchitis, Asthma, Sinusitis, Pneumonia and many more illnesses.
This Diwali be kind to yourself and others around you.

Advertising Agency:McCann Worldwide, New Delhi, India
Creative Directors:Ravinder Siwach, Rashmi Yadav
Art Director:Aswini Kumar Das
Illustrator:Aswini Kumar Das
Copywriter:Amitaabh Naval
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