“Surreal is real in dementia” is an awareness campaign designed for Enable Foundation Hong Kong, an NGO creating a cultural model for better understanding of dementia symptoms. The campaign visualizes common dementia symptoms besides the most well-known symptom of memory loss. It comprises videos, animated icons, print and posters.
Creative Director:Michele Salati
Art Director:Michele Salati, Bartholot, Serial Cut
Directors:Serial Cut, Bartholot