Enable Foundation: Surreal is real in dementia

January 18, 2019Filed under Integrated and Public Interest, NGO
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“Surreal is real in dementia” is an awareness campaign designed for Enable Foundation Hong Kong, an NGO creating a cultural model for better understanding of dementia symptoms. The campaign visualizes common dementia symptoms besides the most well-known symptom of memory loss. It comprises videos, animated icons, print and posters.

Advertising Agency:Michele Salati, Hong Kong
Creative Director:Michele Salati
Art Director:Michele Salati, Bartholot, Serial Cut
Copywriter:Javier Valero
Photographer:Bartholot
Graphic Design:T-Wo
Directors:Serial Cut, Bartholot
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