Doritos: Introducing: The First Ever Doritos Towel Bag

January 28, 2019Filed under Design and Food
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The Doritos Towel Bag is made out of 100% terry towel cloth.

It’s machine-washable, making it reusable and sustainable. The Towel Bag doesn’t replace the regular Doritos bag, but serves as a unique pouch that suits Doritos bags of various sizes.

To sum it up - It’s the problem and the solution, packed together in a neat little Towel Bag.

Since this is an issue widely common in the gamers community, Doritos has collaborated with BUG, the largest gaming retailer in Israel, for a limited early launch of the Doritos Towel Bag. The campaign, which heavily targets the Israeli gaming community, also includes a collaboration with leading Israeli gaming YouTubers.

Advertising Agency:Gefen Team, Tel-Aviv, Israel
Product design:Ram Solell
Director:Asaf Asulin
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