Haste passes, Consequences remain.
Change the traffic by changing you.
Brazil is one of the recordist countries in motorcycle accidents in the world. Therefore, the importance of producing creative, impactful and efficient advertising campaigns have the goal of raising awareness, to educate bikers about traffic growing. After all, a thousandth of a second can have consequences for the rest of your life.
Creative Director:George Wilde
Art Director:Cortez Pereira