Bayer Xofigo: Battle in the Bone

January 29, 2019Filed under Print and Health, Beauty

Confront the deadly threat rising from within his bones.
In prostate cancer, the battle for survival is waged in the bone.

Advertising Agency:Area 23, New York, USA
Design Company:Lightfarm
Evp:Tim Hawkey
Managing Director:Tim Hawkey
Svp:Bernardo Romero, Jesse Kates, Lea Argenti
Group Creative Director:Bernardo Romero
Creative Director:Jesse Kates, Rafael Vallaperde
Vp:Daniel Plansky, Nathaniel Kuritz, Despina Mahles
Associate Creative Directors:Daniel Plansky, Nathaniel Kuritz
Group Art Supervisor:Sandee Shin
Group Copy Supervisor:Katie DeMarco
Associate Director:Frank LaPort
Print Production:Frank LaPort
Senior Production Manager:Laurette Mercer
Management Director:Lea Argenti
Account Supervisor:Morgan Carey
Director:Milton Menezes
Production Manager:Thadeu Félix
Account Director:Despina Mahles
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