Bayer Xofigo: Battle in the Bone

January 29, 2019Filed under Print and Health, Beauty
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Confront the deadly threat rising from within his bones.
In prostate cancer, the battle for survival is waged in the bone.

Advertising Agency:Area 23, New York, USA
Design Company:Lightfarm
Evp:Tim Hawkey
Managing Director:Tim Hawkey
Svp:Bernardo Romero, Jesse Kates, Lea Argenti
Group Creative Director:Bernardo Romero
Creative Director:Jesse Kates, Rafael Vallaperde
Vp:Daniel Plansky, Nathaniel Kuritz, Despina Mahles
Associate Creative Directors:Daniel Plansky, Nathaniel Kuritz
Group Art Supervisor:Sandee Shin
Group Copy Supervisor:Katie DeMarco
Associate Director:Frank LaPort
Print Production:Frank LaPort
Senior Production Manager:Laurette Mercer
Management Director:Lea Argenti
Account Supervisor:Morgan Carey
Director:Milton Menezes
Production Manager:Thadeu Félix
Account Director:Despina Mahles
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