BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals.
On July 15, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, Snickers launched The Wrong World Finals; a social media campaign that features all the matches you might confuse with the big one—a mistake likely made when you are hungry.
The campaign launched with a series of posters on social media and was brought to life offline in crowded sports bars around the country. So whether you were #TeamFrance or #TeamCroatia, Snickers made sure you weren’t #TeamHungry.
Creative Chairman:David Guerrero
Executive Creative Director:Federico Fanti
Creative Directors:Rachel Yulo, Liz Castañeda, Manuel Villafania
Associate Creative Directors:Michelle Edu, Nico Zapanta, Nikki Sunga
Art Directors:Bern Cordora, Caleb Cosico, Trisha Tobias, Trisha Salonga, Michelle Co, Franco Villaflorp, Gab Garcia, Chico Javier, Miel Soneja
Client Service Director:Karen Go
Account Director:Liezl Villamor
Senior Account Manager:Regie Ucang
Head Of Digital:Roshan Nandwani
Creative Services Director:Al Salvador
Final Artists:Vilma Magsino, Jomar Marasigan