In a world where “fast-fashion” is dominating, artisans and high quality products like Gayubo Jewels (Spanish jewel brand) are losing their nich. With the excuse of the launch of the new website and with so little money, we created the intriguing campaign “Classics Never Die”. About how true classics always survives through time. An ironic and provocative message against the cheap fast-fashion brands.
Creative Director:Gabriel Da Silva
Art Director:Lara Vázquez
Account Manager:Ana Peralta