In this opportunity this print campaign that is being published in newspapers and magazines and also outdoor, aims to a young target since this target are those who handle the great fields in Argentina today. These young people, called by us: "Rural Millennials," are those who use technology for the full operation of the field.
This pickup is your best ally since it has all 4x4 capabilities but with high technology and it's in it, where these young people feel the affinity with the product.
Chief Creative Officer:Tony Waissmann
Creative Directors:María Luján Donaire, Hernán Damilano
Art Director:Santiago Castro