Volkswagen Jetta: The Wrong Colour

November 29, 2018Filed under Print and Automotive
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Colour is scientifically proven to affect your mood. So, with the 2019 Jetta’s available 10-colour ambient interior lighting, you can choose the colour you want for the mood you want. In order to demonstrate how drastically colour can change an ambiance, we created a series of prints where one wrong colour has an impact on the whole scene’s atmosphere.

Advertising Agency:DDB Montreal, Canada
Executive Creative Director:Sann Sava
Art Directors:Félix-Antoine Brunet, Mélissa Charland
Copywriter:Olivier Giguère
Illustrator:Jack Teagle
Account Director:Madjid Hamidi
Strategist:Hugo Martin-Bonneville
Proofreader:Suzanne Prémont
Media:Touche
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