Levi's: Live Positive

November 15, 2018Filed under Film and Fashion, Clothing, Footwear
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Problem: Ramadan is a significant fashion purchase time. The challenge is LEVI’s has a limited traditional wear portfolio and is not a first choice of fashion savvy millennials in Indonesia.

Insight: Ramadan is a time introspection and discovery. It’s also a time about actively making improvements and changes in your life and your surroundings.

Advertising Agency:FCB, Jakarta, Indonesia
Executive Creative Director:Ravi Shanker
Managing Director:Sony Nichani
Creative Group Head:Jovita Damiani
Art Director:Fahad Mecca
Head Of Digital:Chetan Shetty
Account Director:Dian Putri
Production House:Making Name
Film Director:Ithyle Griffiths
Photographer:Ithyle Griffiths
Ep:Anand B Krishan Singh, Minda
DoP:Roni Arnold
Art Director Film:Ichlas Yanuar Putra
Sound Engineer:Jacko
Offline Editor:Dino
Line Producer:Nindy Kharisma
Music Composed:Universal Music Indonesia with Batiga
Music Producer:Sugio Dwinanto Wibowo
Featured Talent:Daiyan (Malaysia), Batiga (Indonesia)
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