With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country.
The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness.
Production Company:Bang Bang Films
Chief Creative Officer:Soumitra Karnik
Creative Head:Amish Sabharwal
Associate Creative Director:Prachi Sharma
Group Head:Twisha Ahuja
Creative Supervisor:Pablo D’costa