IKEA: Not Like Any Other

November 05, 2018Filed under Film and House, Garden

With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country.

The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness.

Advertising Agency:Dentsu Impact, Bangalore, India
Director:Joyeeta Patpatia
Production Company:Bang Bang Films
Chief Creative Officer:Soumitra Karnik
Creative Head:Amish Sabharwal
Bangalore:Amish Sabharwal
Associate Creative Director:Prachi Sharma
Group Head:Twisha Ahuja
Creative Supervisor:Pablo D’costa
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