Anlene: Who is the Athlete?

November 12, 2018Filed under Integrated and Pharmaceutical
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Problem: During Asian Games 2018, Anlene wanted to leverage the conversation regarding sports and active lifestyle. But they were not the sponsors, so we couldn’t show anything about the games, stadium, logos etc.

Insight: Everyday ordinary people stretch to their limits to fulfill their responsibilities towards families, just like athletes who stretch to their limits to bring glory to the nation.

Idea: There is an athlete in everyone of us.

Advertising Agency:FCB, Jakarta, Indonesia
Executive Creative Director:Ravi Shanker
Managing Director:Sony Nichani
Creative Group Head:Laura Paais, Aji Pambudi
Junior Art Director:Fikri Fazri Wirawan
Head Of Digital:Chetan Shetty
Account Directors:Roma Das, Winda Fitriyani
Production House:Fast Films
Director:Micki Mahendra
DoP:Arnand Pratikto
Executive Producers:Hamdani, Menuk, Iman
Art:Andhang
Wardrobe:Hana
Makeup:Jimmy
Post Production:Pyramid Post
Offline Editor:Imam Isa
Photographer:Peksi Cahyo
Additional Credits:FB Live - Arief
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