Volkswagen: Turning Back, Silent Night, Safe Inside, Open Road, Common Ground, Chance Encounter, Engulfed, A Smile, Simple Joys

October 19, 2018Filed under Film and Automotive

June 24th Saudi Arabian women were allowed to drive for the first time in history. Volkswagen set out to takle this monumental shift in politics and culture with a campaign meant to inspire, engage and empower Saudi women.

Creative Director, Juggi Ramakrishnan, and the creative team worked closely with Danish writer-director, Sune Sorensen, to create a series of films about the "Simple Joys of Driving" - and to balance this message in a region, where it would have been unthinkable to see women drivers only moments earlier. The solution was to create believable moments of joy that contained deeper layers of emotional complexity, so they could "tell a story within a story".

Advertising Agency:Memac Ogilvy & Mather, Dubai, United Arab Emirates
Creative Director:Juggi Ramakrishnan
Director:Sune Sorensen
Scriptwriter:Sune Sorensen
DoP:Michal Dabal
Executive Producer:Shane Martin
Producer:Daniel Kilalea
Post Producer:Mannu Singh
Original Composition:Jamie Ryan
Score:Jamie Ryan
Lead Colorist:Piotrek Nowicki
press ‹ on your keyboard
press › on your keyboard
Ads by the same Agency