Walk This Way is an Instagram site for exploring work, life and play at Next. It's primary objective is to attract graduates to join as trainees through a scrolling flat lay that launched with 204 original pieces of content with a few hidden challenges thrown in too. An original shoot that was nearly 30 metres long and used hundreds of Next products. View it for yourself @nextwalkthisway.
Creative Director:Dan Gregory
Art Director:Dan Gregory, Priyanka Chawda
Senior Social Media Editor:Matt King
Project Leads:Dave Runacres, Seth Davies, Shaun Foster, Matt Wilson