McDonald's has a commitment with the families to improve the Happy Meal by including seasonal fruits and vegetables. But we know that children do not like them at all. They are “little carnivores" who prefer meat. Therefore, we have created a print campaign showing children eating fruits and vegetables with fun carnivorous animals painted on their faces. So they will learn to enjoy them in a funny way, and they will discover that even the most carnivorous ones need to eat in a balanced.
We teach your little carnivorous to enjoy vegetable.
Chief Creative Officer:Juan Sanchez, Guillermo Gines
Creative Director:Jose Antonio Bosch, Vicente Rodríguez
Art Director:Jose Antonio Bosch
Strategy VP:Jesus Fuertes
Strategy Director:Patricia Cavada
Client Services Director:Paula Novo
Account Director:Esther Carmona
Account Supervisor:Elisa Garcia
Production Director:Nuria Mazario