Länsförsäkringar: The Lamp that Measures Time Spent on Social Media

October 16, 2018Filed under Film and Banking, Financial Services
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Skärmfri™ (Screenfree) is part of Skärmhjälpen, a service from Länsförsäkringar that keeps track of your screen habits to help you maintain a healthy balance between life online and offline.

Skärmhjälpen is currently in beta and has a total screen time of two hours, optimized for a family of four. You install the lamp by connecting it to the Wi-Fi network at home and pair it with every smartphone and tablet you own. It will then sense how much time you and your family spend on platforms such as Instagram, Facebook, YouTube, Snapchat and Twitter. As your mutual time starts running out, the lamp gradually starts turning from white to red. As it glows fully red, your allocated daily limit of screen time is up and it’s time to think of something else to do. Like hanging out together in the real world.

Advertising Agency:Stendahls, Sweden
Creatives:Rodrigo Vives, Thomas Zempf
Developers:Rodrigo Vives, Thomas Zempf
Creative:Eva Råberg
Copywriter:Eva Råberg
Creative Director:Ylva Nestmark
Design:Ylva Nestmark
Chief Creative Officer:Martin Cedergren
Graphic Design:Mariell Ehlin
Pr:Annie Lundgren
Photo:Christer Hedberg, Carl Björndal
Account Director:Peter Ohlsson
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