ING Bank Mutual Funds: Retirement goals, Like a Surgeon, Budget clown

October 30, 2018Filed under Film, Online and Banking, Financial Services

ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free. Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.

Advertising Agency:McCann, Prague, Czech Republic
Chief Creative Officer:Razvan Capanescu
Group Creative Director:Jiri Horut
Marketing Director:Nik Van Dam
Production Company:Armada Films s.R.O
Post Production:RUR
Director:Robert Nylund
DoP:Martin Matiasek
Editor:Lenka Hojková
Art Directors:Hayley Smith, Jiri Horut
Copywriters:Aidan Whitley, Aleš Brichta
Account Director:Hana Prokopová, Jaroslav Malina
Account Manager:Eliška Menclová
Pr Officer:Alice Reindlová
Head of media production:Jitka Baldwin
Producer:Filip Sirovy, Christian Zethner
Line Producer:Petr Slavik
Audio Post Production:Soundsquare
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