Ford: Accessibility Mat

October 30, 2018Filed under Film and Automotive

EcoSport is the best selling Ford vehicle for disabled drivers. So, we redesigned its trunk mat, transforming it into a portable ramp for wheelchair drivers. It also has sensors and a microprocessor that sends Bluetooth signals to the wheelchair user’s mobile phone every time it is used. A web site gathers this data, pointing the places in need of accessibility. So the local authorities responsible can check this information and do something to make the city more accessible.

Advertising Agency:GTB, São Paulo, Brazil
Creative Director:Vico Benevides, Rodrigo Strozenberg
Art Director:Vinny Couto
Copywriter:Lucas Arantes
Head Of Innovation:Icaro Abreu
Product Company:Paranoid Br
Director:Sala 12
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