EcoSport is the best selling Ford vehicle for disabled drivers. So, we redesigned its trunk mat, transforming it into a portable ramp for wheelchair drivers. It also has sensors and a microprocessor that sends Bluetooth signals to the wheelchair user’s mobile phone every time it is used. A web site gathers this data, pointing the places in need of accessibility. So the local authorities responsible can check this information and do something to make the city more accessible.
Creative Director:Vico Benevides, Rodrigo Strozenberg
Art Director:Vinny Couto
Head Of Innovation:Icaro Abreu
Product Company:Paranoid Br