Fila: Disruptor

October 30, 2018Filed under Film and Fashion, Clothing, Footwear
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A creative spot for the Disruptor shoe line from FILA China by London-based director Max Hemmings. Disrupting the standard dance crew ad by trapping them inside a car, Hemmings plays with the tension between constrained and explosive movement

Advertising Agency:Guerrilla, London, United Kingdom
Creative Directors:Dean Youngson, Dominic Keighley
Art Directors:Ben Toms, Noni Braithwaite
Copywriter:Max Hemmings
Director:Max Hemmings
Original Concept:Max Hemmings
Producer:Helen Dulay
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