EasyJet: Team easyJet: Ready for Take-Off

October 30, 2018Filed under Film and Transport, Tourism

Instead of creating a traditional advertising campaign, FCB Amsterdam chose for easyJet to sponsor one Holland’s biggest speed skating teams to win the orange hearts of the Dutch. The film is the start of the sponsorship, which shows how much the speed skating team and the flight crew of easyJet have in common. From innovation, efficiency as their focus on female empowerment. During the film we see both team working simultaneously towards the start of their flight; both on the runway as on the ice.

Advertising Agency:Fcb Amsterdam, Netherlands
Creative Directors:Michael Kouwenhoven, Dimitri Hubregtse
Art Director:Viet Ta Trong
Copywriter:Tomas Lievense
Account:Benno van der Helm, Fabienne Molleman, Aafke Obbes
Strategy:Benno van der Helm
Pr:Burson Cohn & Wolfe
Production Company:Smarthouse
Director:Roel Boorsma
Producers:Danielle Guirguis, Anders Hedberg
Production Manager:Anouk Scheffens
DoP:Marc De Meijer
Focus Puller:Marinka Schippers
Gaffer:Paul Wilens
Audio:Dominique Happé
Editor:Will Judge
Sound:Massive Music
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