Air France: Lucie Chatbot

October 01, 2018Filed under Online and Transport, Tourism
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6 months after Louis, a first chatbot relating to baggage, Lucie was born with an ambitious goal: to book your perfect trip through a conversational experience. Knowing that 2/3 social media users do not have a specific destination in mind, Lucie offers a fun and innovative conversational experience to everyone. Addressing millennials, we defined a playful tone and witty visual language living on one full edit and three specific cut-downs for media targeting. Reaching travelers from France, Canada, US and UK, Lucie brings fun and rich content through an innovative touchpoint to support sales: social conversational commerce.

Advertising Agency:Goodkids, Paris, France
Creative Director:Manuel Tocanne
Director:Alexis Willis
Managing Director:Nicolas Fretelliere
Production:18-55
Sound Design:Chut on vous écoute
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