EasyJet: Lifesaver Shirt

September 25, 2018Filed under Direct Marketing and Transport, Tourism
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easyJet started flying to Ibiza from Portugal for the first time. Being this an island known for its parties, we wanted to reassure our passengers that what happens in Ibiza, stays in Ibiza. How? Creating a t-shirt which material reflects the camera's flash, preventing any photographic record.

Advertising Agency:Uzina, Lisbon, Portugal
Creative Director:Susana Albuquerque
Art Director:Micael Nunes
Copywriter:Francisco Carvalho
Production Company:Raquete Studio
DoP:Manuel Pinho Braga
Sound Design:Miguel Vilhena
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