Mother’s Day is filled of stereotyped gifts, causing awkward surprises and forced thanks by moms.
According to studies, more than 50% of people think of giving away the same as always.
We gave moms the opportunity to express their discomfort by sharing our digital prints, using the cliche gifts in a different way to express what they really want nowadays.
More Baileys Less Cliche
Creative Vice President:Carlos Altamirano
Copywriter:Carlos Altamirano, Alfredo Sifuentes
Creative Director:Alfredo Sifuentes
Art Director:Jason Vasquez
General Account Manager:Fernando Arriola
Account Manager:Alvaro Rodriguez
Junior Art Director:Luis Carrasco
Junior Planner:Jonathan Jacobs