Baileys: More Baileys Less Cliche

September 27, 2018Filed under Print and Alcoholic Drinks

Mother’s Day is filled of stereotyped gifts, causing awkward surprises and forced thanks by moms.

According to studies, more than 50% of people think of giving away the same as always.

We gave moms the opportunity to express their discomfort by sharing our digital prints, using the cliche gifts in a different way to express what they really want nowadays.

More Baileys Less Cliche

Advertising Agency:Digitas, Lima, Peru
Creative Vice President:Carlos Altamirano
Copywriter:Carlos Altamirano, Alfredo Sifuentes
Creative Director:Alfredo Sifuentes
Art Director:Jason Vasquez
General Account Manager:Fernando Arriola
Account Manager:Alvaro Rodriguez
Junior Art Director:Luis Carrasco
Junior Planner:Jonathan Jacobs
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