This year’s Pride Festival was a bit special since Sweden also was the host of EuroPride.
Together with an image portraying two soldiers in rainbow camouflage and the copy above Forsvarsmakten (The Swedish Armed Forces) wanted to make a statement suitable for the occasion that could echo across Europe.
The ad was published in Swedish newspaper, billboards around the festival and was posted on social media.
We don't always march straight. But no matter where or when we march, we always stand up for your right to live the way you want with whoever you want. Read more about how we work to protect freedom and the right to choose the way we live at forsvarsmakten.se
Art Directors:Jörgen Berglund, Johanna Johanssons
Copywriters:Daniel Jakobsson, Christian Heinig
Project Manager:Malin Almqvist
Production Manager:Sofia Heinig
Final Art:Åsa Stjärnquist
Account Director:Henrik Stampe