Sagres Radler: Regular is Boring

August 26, 2018Filed under Print and Alcoholic Drinks

We were inspired by those who risk, rather than those who comply. Those who prefer to have wings, rather than their feet on the ground. Those who do not care about good manners and do things their own way. We were inspired by the different, to speak of a beer naturally different, because regular is boring.

Naturalmente diferente (Regular is boring)

Advertising Agency:Grand Union, Lisbon, Portugal
Creative Director:Alexandre Rodrigues
Art Director:Filipe SJ
Illustrator:Filipe SJ
Copywriter:Mariana Machado
Strategy Project Management:Christopher Halder
Management Support:Erica Antunes
Copy Support:Ricardo Carvalho
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