Coca-Cola: This Coke is a Fanta

August 01, 2018Filed under Online and Non-alcoholic Drinks

Coca-Cola's internal action turns homophobic joke into marketing and pride for employees. The action was done internally within the headquarters of Coca-Cola in Botafogo, Rio de Janeiro. Only employees could check up on the novelty, which was in the fridges of the company's 13 floors. "We've created a special can to recognize who ignores labels, defies prejudices, and assumes who they really are. This Coke is pride. This Coke is Respect. This Coke is Fanta, "said the brand.

Advertising Agency:DAVID, São Paulo, Brazil
Chief Creative Officer:Anselmo Ramos
Founder:Anselmo Ramos
Managing Director:Sylvia Panico
Creative Vp:Rafael Donato
Creative Director:Edgard Gianesi
Senior Art Director:Jean Zamprogno
Senior Copywriter:Fernando Pellizzaro
Head Of Account:Carolina Vieira
Associate Account Director:Stefane Rosa
Account Executive:Pedro Zetune and Gustavo Appendino
Head Of Planning:Daniela Bombonatto
Planning Manager:Carolina Silva
Head of Global Production:Veronica Beach
Head Of Production:Fabiano Beraldo
Producers:Renata Neumann, Fernanda Peixoto, Gabriela Boghosian, Julia Padovan
Graphic Producer:Samuel Silva
Mechanicals:Victor Peccia, Shirley Magalhães
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