McDonald's: Happy Moving Day

July 11, 2018Filed under Print and Food

Happy Moving Day.

In Quebec, July 1 is Moving Day. We decided to celebrate the event by creating visuals that recalled symbols associated with the occasion.

We decided to use colored boxes to represent popular menu items. At the same time, we reminded Quebecers that McDonald’s and moving are a perfect match.

Advertising Agency:Cossette, Montreal, Canada
Creative Directors:Anne-Claude Chénier, Barbara Jacques, Patrick Michaud
Art Director:Alexandre Jutras
Copywriter:Patrick Michaud
Photographer:René Lachapelle
Retoucher:René Lachapelle
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