BMW: Butterflies

July 26, 2018Filed under Film and Automotive

To support the launch for the new BMW i8 Roadster, BMW UK tasked FCB Inferno with creating a campaign asset that could be used across VOD, social and OOH channels to launch this supercar with a bang. As well as launching the new BMW i8 Roadster, the campaign also had the task of acting as a halo model for the BMW range. FCB Inferno created a 30” spot, along with the Mill LA, to show off the new BMW i8 Roadster in all its glory, as a supercar like no other. The spot brings to life all the sophistication and punch of the new model, and concludes with the famous line ‘floats like a butterfly…’.

Advertising Agency:FCB Inferno, London, United Kingdom
Chief Creative Officer:Owen Lee
Senior Copywriter:Matt Skolar
Senior Art Director:Eoghain Clarke
Head Of Planning:Ben Jaffe
Managing Partner:Katy Wright
Business Director:Helena Georghiou
Senior Account Manager:Fran Ede
Tv Producer:Kate Mahoney
Head Of Broadcast:Jason Ayers
Director:Andrew Proctor
Production Company:The Mill, La
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