Volkswagen: Collapse, Kid, Muse

June 08, 2018Filed under Print and Automotive

Dream can be a real problem.
Volkswagen Sleep Sensor.

More than 25% of road accidents are caused by fatigue. Falling asleep can be as dangerous as crossing a deer, a child or running into a collapse. Luckily, Volkswagen has its Sleep Sensor technology which monitors our way of handling, our eyes and facial gestures, alerting us when we need a break. So our dreams won't become a real problem.


Advertising Agency:DDB, Buenos Aires, Argentina
Chief Creative Officers:Adrian Piattoni, Facundo Varela
Art Director:Gonzalo Palma
Copywriter:Agustin Fernandez Madero
Retouch:Pablo Romanos
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