Unstereotype Alliance: The Problem is Not Seeing the Problem

June 26, 2018Filed under Film and Public Interest, NGO

Joanna Bailey, along with MullenLowe, has made a thought-provoking film highlighting the lazy and harmful stereotypes that still plague advertising.

‘The Problem is Not Seeing the Problem’ is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output.

It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women - the lead UN agency on gender equality & woman’s rights.

Advertising Agency:MullenLowe, London, United Kingdom
Chief Creative Officer:Jose Miguel Sokoloff
Global Creative Director:Alex Okada
Creative Team:Jorge Eliecer Pinto, Juan Pablo Maldonado
Producer:Luke Judlin
Director Of Integrated Production:Trudy Waldon
Designer:Rob Hare
Production Company:Snapper Films
Director:Joanna Bailey
Executive Producer:Helen Hadfield, Colin Oaten
Line Producer:Rosie Pike
Editor:Sam Sneade
Edit Assistant:Sam Allen
Sound Designer:Ed Downham
Head Of Integrated Production:Ben Tomlin
Production:Jenn Saunders
Music Supervisor:Joe Rice
Track Title:'Alliance'
Vfx:The Mill
Colour:The Mill
Production Coordinator:Dan Crozier
2d Lead Artist:James Pratt
Colourist:Seamus O'Kane
Colour Producer:Charlie Morris
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