Joanna Bailey, along with MullenLowe, has made a thought-provoking film highlighting the lazy and harmful stereotypes that still plague advertising.
‘The Problem is Not Seeing the Problem’ is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output.
It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women - the lead UN agency on gender equality & woman’s rights.
Chief Creative Officer:Jose Miguel Sokoloff
Global Creative Director:Alex Okada
Creative Team:Jorge Eliecer Pinto, Juan Pablo Maldonado
Director Of Integrated Production:Trudy Waldon
Production Company:Snapper Films
Executive Producer:Helen Hadfield, Colin Oaten
Line Producer:Rosie Pike
Edit Assistant:Sam Allen
Sound Designer:Ed Downham
Head Of Integrated Production:Ben Tomlin
Music Supervisor:Joe Rice
Production Coordinator:Dan Crozier
2d Lead Artist:James Pratt
Colour Producer:Charlie Morris