TyC Sports ConverS.O.S.: Butt and Trunks

June 05, 2018Filed under Film and Media, Publications

Argentines have two unbreakable passions: soccer and friends. One of the strongest mandates that every man must fulfill, is transferring the passion for their soccer team to their son. In this story it becomes clear how fragile friendship can be when certain limits are crossed, such as the inheritance of colors. A neighborhood, two endearing friends, thousands of friendship codes and mixed feelings are some of the ingredients of this story.

Advertising Agency:Mercado McCann, Buenos Aires, Argentina
Chief Creative Officer:Martin Mercado
Executive Creative Director:Diego Tuya, Dario Rial
Creative Director:Nicolas Massimino, Nicolás Ochoa
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