Reporters Without Borders: Billboards Beyond Borders

June 08, 2018Filed under Online and Public Interest, NGO

Billboards Beyond Borders broke new ground by using a loophole in Google Maps to create a new type of impactful advertising, by replacing existing messages on big billboards in countries where freedom of speech is under threat, with messages from journalist that had been censored or silenced. By rethinking digital advertising and repurposing Google Maps, we made a global statement on a zero media budget, and opened up new possibilities for marketing in a world where the line between physical and digital is increasingly blurred. Our billboards gave people all over the world the possibility to walk around in a world more free than the one we live in.

Advertising Agency:Åkestam Holst, Stockholm, Sweden
Creative Director:Magnus Jakobsson
Art Directors:Martin Noreby, Hugo Wallmo, Evelina Rönnung
Copywriter:Simon Lublin
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