Men's Health: The Desert

June 22, 2018Filed under Film and Media, Publications

This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage.

We wanted to celebrate this milestone and recognise men who, over the years, have risen to the challenge. So we tasked four directors with exploring the idea of getting rid of your old self. The result was the same story told in four different ways and four very different short films.

We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favorite.

Advertising Agency:MullenLowe, South Africa
Chief Creative Officer:Kirk Gainsford
Art Director:Nethaam Abrahams
Copywriter:Janine Caboz
Production Company:7Films
Director:Shane Knock
Producer:Nina van Rensburg
DoP:Fabian Vettiger
Focus Puller:Luke van Rensburg
Editor:Simon Anthonelli
Post Production:Strangelove
Online Editor:Darian Simon
Colourist:Nic Apostoli
press ‹ on your keyboard
press › on your keyboard
Ads by the same Agency