Men's Health: The Arrival

June 22, 2018Filed under Film and Media, Publications
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This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage.

We wanted to celebrate this milestone and recognise men who, over the years, have risen to the challenge. So we tasked four directors with exploring the idea of getting rid of your old self. The result was the same story told in four different ways and four very different short films.

We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favorite.

Advertising Agency:MullenLowe, South Africa
Chief Creative Officer:Kirk Gainsford
Art Director:Nethaam Abrahams, Len Cockraft
Copywriter:Janine Caboz
Production Company:7Films
Director:Lourens Van Rensburg
Producer:Nina van Rensburg
DoP:Luke van Rensburg
Post Production:Deliverance, Strangelove
Editor:Lucian Barnard
Online Editor:Darian Simon
Colourist:Nic Apostoli
Original Music:Ciaran de Chaud
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