Medalla Light: Instruments of Resilience

June 28, 2018Filed under Film and Alcoholic Drinks
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Convinced of the healing power of music, Medalla Light, Puerto Rico’s national beer, set out to lift the spirits of an entire country by turning fallen trees into Instruments of Resilience. Crafted out of rescued wood, the cuatros, panderos, bomba drums & percussion sticks, the Island’s most iconic musical instruments, now play live at international concerts by renowned artists, showing the world that Puerto Rican spirit cannot be silenced.

Advertising Agency:DDB, San Juan, Puerto Rico
Chief Creative Officer:Enrique Renta
Creative Director:Leslie Robles
Copywriter:Patricia Perez
Art Director:Diana Hernandez
Producer:Ive Negrón, Blanca Abreu
Sound Engineer:Carlos Rivera
Editor:Joe Cintrón
Account Director:Tangie Sobrino
Account Executive:Yarimar Deliz
Chief Executive Officer:Edgardo Rivera
Chief Marketing Officer:Jorge Bracero, Cervecera de Puerto Rico
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