MasterCard: The Power Of Football To Unite

June 20, 2018Filed under Media and Banking, Financial Services

As a UEFA Champions League official partner, MasterCard® traditionally organizes a special screening of the most exciting club final in Europe for selected football fans.
But being MasterCard®, we wanted to do something more – to convince the fans – people at different age, with different characters, supporting different football teams – that shouting in support of a team does not need to set them apart. On the contrary – it may even unite them. And we did it. By offering them the chance to win not only a unique football emotion, but to give life to a priceless experience... to help somebody else.

Advertising Agency:Reforma, Sofia, Bulgaria
Creative Director:Toshka Ivanova
Art Director:Miroslav Krustev
Copywriters:Elena Mitova, Victor Minchev
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